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It's a two-way street

 

It’s a two-way street is a highly visual  bike rider safety campaign aimed at raising driver and bike rider awareness about how sharing the road responsibly can reduce bike rider serious injuries and fatalities.

 

The overarching message, show mutual respect, is relevant to all road users. With a strong educational component, including a series of eight drive and eight ride rules based on important road rules, behaviours and actions, this campaign is designed to educate drivers and bike riders about how they can safely share the road.

 

It’s a two-way street incorporates the Amy Gillett Foundation’s a metre matters and stop on red campaigns and was created in collaboration with Transport for NSW, NRMA Motoring & Services, Bicycle NSW and the NSW Police Force.

 

The campaign will reach millions of people in NSW through multiple media and communication channels including roadside outdoor billboards, national radio stations, social media and online via amygillett.org.au/itsatwowaystreet and websites of partner organisations.

 

You can collect your own pocket guide from any Trek dealer throughout NSW (click here to view a list of stores and addresses) as well as all NRMA auto repair stores and holiday parks.

 

 

 

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