The Amy Gillett Foundation’s new partnership with the Toll Group, Australia’s leading transport and logistics company, will show a united front between vulnerable road users and the road transport industry in a combined initiative to address safety concerns for vulnerable road users.
The partnership will initially see 14 delivery trucks branded with a united call to action from the AGF and Toll, emphasising that ‘everyone has the right to get home safely – a metre matters’. This message unifies Toll’s safety theme with the AGF’s national campaign.
Branded trucks will be based in each state and territory capital, and will also appear in key regional centres. The AGF will recognise Toll as a major partner of its “Cycle Safe Communities” national program that includes raising awareness through outdoor billboard advertising and other campaign materials.
Another element of this partnership will be the provision of road safety training for Toll staff, focussing on how bicycle riders and drivers in the road transport industry can share the road safely – all creatures large and small.