Cycle Safe Communities
Cycle Safe Communities has been designed to provide the community, councils and organisations access to bicycle rider safety campaign resources.
This will enable consistent messaging to be adopted and embedded in the Australian community. Everyone has the right to ride safely for work and play. A safer future is possible - YOUR actions can make a difference.
Cycle Safe Communities contains ready to use resources and merchandise from two Amy Gillett Foundation key safety campaigns; a metre matters and It’s a two-way street. For the latest campaign update in NSW including access to the great new "it's a two-way street" 30 second cinema version and full 2 minute complete animation launched in April, 2015 click here and on the images below:
FULL TWO MINUTE ANIMATION FEATURE 30 SECOND CINEMA VERSION
Both campaigns have been developed to help bring to life bicycle related safety messages via community activation through promotion, education and awareness and have been embraced by major organisations such as Toll Group, Transport of NSW, Europcar, Subaru, Wiggle.com.au, NRMA Motoring & Services and Bicycle NSW.
a metre matters raises motorists awareness of the need to provide a metre when overtaking bicycle riders.
It’s a two-way street educates both drivers and bicycle riders that mutual respect and other important road rules and behaviours are crucial when sharing the road.
Via Cycle Safe Communities, safety resources and merchandise can be accessed to help embed a consistent message into the Australian community. Millions of Australians are aware of our safety campaigns and it is through Cycle Safe Communities that our mission of safe cycling and vision of zero bike related fatalities can be realised.
Can you help us spread these messages? To find out more:
Click on resources to register your details and help build a localised safety campaign using authorised design artwork files.
Click on merchandise to purchase a range of items that feature the distinctive 'a metre matters' campaign.
Cycle Safe Communities underpins the significant effort needed to realise the behavioural change within our society towards safer cycling.