Online Fundraising


Collateral Range


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The Amy Gillett Foundation has produced high quality design files to bring to life the drive and ride rules in a number of different formats. These include:


Roadside outdoor billboards

The It's a two-way street overarching 'show mutual respect', the drive rule 'pass bike riders safely' and the ride rule 'always stop on red' will feature on roadside outdoor billboards throughout NSW metro, regional and rural areas.


Billboard locations:
 Dural, Old Northern Rd  Wagga Wagga, 210 Ashmont Avenue  Wollongong South, M1 Princes Highway
 Beverly Hills, Stoney Creek Rd  Newcastle, 231 New England Highway  Harden East, Burley Griffin Way
 Leichhardt, City West Link  Newcastle, 231 New England Highway  Lithgow, Great Western Highway
 Scone, 66 Kelly St  Grafton North, Pacific Highway  Port Macquarie, Hastings River Drive


Audio scripts

30 second audio creatives will be developed to compliment each drive and ride rule, expanding on the themes, behaviours and actions contained within each message.


Driver radio      Rider radio      Mutual respect audio


Pocket guide

An 8-panel pocket guide has been developed to exhibit the series of the drive and ride rules. Each behaviour includes additional messages aimed to further educate and create the awareness of how each road user can act to share the road safely.


Drive Rules z-card radio   Ride Rules z-card


Static images

Individual artwork for each drive and ride rule has been developed for integration into additional static executions. A ride and drive rule must feature together under the heading Bicycle Rider Safety - It's a two-way street. The exception to this rule is the overarching drive and ride rule 'show mutual respect'.




Pull-up banner

Artwork representing the campaign title and theme, and all of the drive and ride rules has been developed to produce pull-up banners to assist in promoting your safety campaign.


Digital Banners (rotating and static)

Rotating and static banner artwork representing the 'It's a two-way street' overarching 'show mutual respect' and drive rule 'pass bike riders safely' and ride rule 'stop on red' have been created to deliverthe campaign safety messages online.



Any, or all, of the campaign collateral items can be used by your organisation and community groups to promote and raise awareness amongst drivers and bicycle riders about safe behaviours when sharing the road together.






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